October 2024 – Soriano Motori

Soriano Motori, founded 1903 by Ricardo Soriano II, Marquis of Ivanrey in Paris, France was rebirthed by his heir Marco Soriano IV to lead the EV revolution.

Soriano’s work ethic is beyond impressive, and I’ve been an Executive at Pirelli my whole life. Rarely I see this level of leadership and commitment, and now it is so clear when I see his success”

— Sergio Contreras, Ex-President at Pirelli

MILAN, LOMBARDY, ITALY, October 14, 2024 /EINPresswire.com/ — Soriano Motori, the legendary motorcycle, and automotive brand company revitalized under the leadership of the visionary Marco Antonio Soriano IV, proudly announces a major milestone: the company has reached a $400 million valuation since its rebirth in 2020. Under Soriano’s dynamic leadership, Soriano Motori has made remarkable strides in both the motorsports and luxury lifestyle industries, and this latest achievement solidifies its place among the world’s most innovative and valuable made in Italy O.E.M. in the electric vehicle (EV space).

A Bold Legacy Reimagined

Soriano Motori, originally founded in the early 1900s by Ricardo Antonio Soriano II, Marquis of Ivanrey in Paris, France was then revitalized by no other than his heir Marco Antonio Soriano IV to lead the electric motorcycle revolution. The brand has consistently focused on innovative innovation, style, and performance, establishing itself as a pioneer in the electric vehicle industry in the renown Italian market for all bespoke products.

This 44 years old entrepreneur in just under five years, has reminded us on the world leader of EVs Elon Musk, nonetheless. In these period, Soriano Motori has transformed from a historic name into a global powerhouse, combining high end design, eco conscious engineering, and premium lifestyle experiences. This has culminated in in partnership with some of the world’s leading brands and an impressive growth trajectory that has now reached a $400 million valuation.

Key Developments and Milestones

• Racing Team Collaboration with Porsche GT911: Soriano Motori waves in the racing world by partnering with Porsche GT911 Basel Racing Team with the pilot Daniele von Ballmoos, highlighting its engineering prowess in the high-octane racing sector. The partnership not only highlights Soriano’s commitment to performance but also its drive to become a key player in motorsports.

• The French and Italian Open for Polo: In a strategic move to expand its luxury made in Italy brand profile, Soriano Motori has become a proud sponsor of the world famous French Open in Paris, and the Italian Open in Rome for Polo, blending the world of high-end sports with its electric innovations. This involvement further cements Soriano’s presence within the elite circles and aligns with the brand’s lifestyle centric vision.

• Multi-Million Dollar Partnerships with key Distributors in the US and Europe: in a groundbreaking development this fourth quarter, Soriano Motori is thrilled to announce a series of long-term partnerships. This multi-million-dollar contracts, set to commence in 2025 and continue through 2045, will see Soriano and its Distributors collaborate on joint EV high-techn projects, racing innovations, and lifestyle ventures.

This strategic partnership underscores Soriano Motori’s ongoing commitment to being at the forefront of performance and luxury in the EV space while leveraging the global reach and technological expertise of his Distributors, one of the most prestigious names in motorsports and automotive engineering.

Marco Antonio Soriano IV’s Vision
Speaking on the company’s success, Marco Antonio Soriano IV, Founder and Chairperson of Soriano Motori, expressed his excitement about the brand’s rapid growth:

“Reaching a $400 million valuation in such an abbreviated time is a testament to our team’s dedication and our commitment to pushing the boundaries of innovation. Our partnerships with Porsche and now McLaren, alongside our involvement in the global sport of kings like Polo, reflect our ambition to merge engineering excellence with lifestyle experiences. We are creating not just electric motorcycles but a movement, and identity that represents the future of mobility.”

This valuation was done by a group of former Goldman Sachs Bankers, now based in Madrid, Spain under the name AGGERIS.

Looking Forward

As Soriano Motori continues to expand its global footprint, the company is set to explore further opportunities in the electric vehicle innovation, luxury brand collaborations, and sustainability initiatives. The partnership with this new Distributors will pave the way for new technological breakthroughs, while upcoming collaborations and sponsorships will elevate Soriano’s influence in both the EV and luxury markets.

About Soriano Motori

Founded in 1903 and relaunched in 2020, Soriano Motori is a premier manufacturer of high-performance electric motorcycles with a mission to combine Italian design with next generation technology. Soriano Motori is headquartered in Milan, Italy, with operations spanning throughout Europe and the United States of America. The Company is committed to creating luxury electric vehicles that offer superior performance, sustainability, and an immersive lifestyle experience.

bicicletas electricas Marco Antonio Soriano

Marco Antonio Soriano IV leads The Soriano Family Office Group, a company celebrated for its legacy of innovation and strategic growth. Under his leadership, the group has expanded its global presence, excelling in strategic negotiations, financial management, mergers, acquisitions and private equity ventures. In this wide-ranging interview with Crain Currency, Soriano discusses how the organization has solidified its position as a formidable force in the global market and shares what lies ahead for both him and The Soriano Group.

You come from a multi-generational Italian family steeped in history. Can you share that story with us?

Absolutely. My family’s roots are deep in history, and I’m proud to continue that legacy. The Soriano Family Office was founded by my grandfather, Ricardo Soriano, in 1939. He was a noble aristocrat and the Marqués de Ivanrey, and his vision shaped the family’s trajectory for generations. He was also the founder of RACE and a key figure in promoting the Costa del Sol. My grandfather even created the first motorcycle brand in Spain — Soriano. I’m honored to build on that legacy today as I lead Soriano Motori Corp, a company that continues our family’s tradition of innovation and excellence.

Tell us about Soriano Motori today. How have you innovated that core business for your family?

Soriano Motori is very special to me. It’s an Italian lifestyle brand that’s taken the heritage of my family’s original motorcycle company and reimagined it for the electric era. We create electric motorcycles that blend classic aesthetics with cutting-edge technology, offering a riding experience unlike any other. It’s about keeping the tradition alive but with a modern twist that speaks to today’s riders.

Besides Soriano Motori, what other ventures are you involved in?

We’re involved in a few exciting areas. In telecommunications, we own EliMobile, which is a mobile virtual network operator. What makes EliMobile stand out is that it’s not just about phone service, it’s about building connections. Our users get access to the Elisium portal, where they can interact with exclusive content, meet celebrities and even learn new skills. It’s a unique blend of telecommunications and social engagement.

We’re also heavily involved in real estate — specifically in the United States and Mexico, where we provide commissioning services to five-star hotels. Our team ensures that everything, from technical drawings to equipment installation, runs smoothly, so those hotels can deliver the high standards they’re known for.

And what about the racing and fashion sides of your business?

We’ve been sponsoring motorsports since the early 1900s, and today we support the Porsche Soriano Racing Team, which competes in the Porsche Owners Cup in Europe. We’re proud to have Danièle von Ballmoos-Vontobel, a top Swiss female pilot, leading the charge for us.

As for fashion, Soriano Motori isn’t just about motorcycles. We design lifestyle apparel that blends classic Italian craftsmanship with modern U.S. design. Our clothes are a celebration of art and style, with a forward-thinking edge that reflects where we’re headed as a brand.

How are you incorporating AI into your businesses?

AI is a huge focus for us. We were one of the original investors in Hanson Robotics, which developed Sophia, the social humanoid robot. Sophia has made waves worldwide, and we’re excited to be part of the cutting edge of AI development. We’ve also incorporated AI and blockchain into our latest venture, Mondo Soriano, which is a metaverse platform. It combines virtual reality, augmented reality and gaming, allowing people to interact, work and play in a completely digital world. We’re even using NFTs [nonfungible tokens] and digital currency within the platform, which opens up all kinds of possibilities for the future.

What’s on the horizon for The Soriano Group in the next 10 years?

The future is bright. We’re expanding our presence in Spain and the U.S., and we’re raising €10 million [about $11.07 million] to fuel that growth. E-mobility is at the heart of our plans — we’re working on electric motorcycles, scooters, bicycles and beyond. We’re also committed to sustainability and are constantly exploring new technologies to make transportation greener and cleaner. We’ll continue to push boundaries and innovate in every vertical we’re involved in.