EV motorcycles and lifestyle, the cover letter by Soriano Motori at EICMA

Soriano Motori

State-of-the-art electric motorcycles and a renewed vision of fashion and lifestyle. This will be Soriano Motori’s bet that at the next edition of EICMA, the new generation of electric motorcycles and the 25 unique pieces of its first and impressive fashion collection, never before shown to the general public, will be presented.

  

Soriano Motori has always wanted to do things differently. Only a lucky few can enjoy the exclusive preview in Milan in mid-November, surrounded by a great sound and light show sponsored by former Italian Moto GP rider Marco Melandri. It’s a small preview of everything to be seen at the biggest Motorcycle Show in Milan.

 

“We can’t think exclusively about engines. Soriano Motori covers the best of this sector, fashion and lifestyle, to offer our users an authentic lifestyle,” says Marco Antonio Soriano IV, founder of the company. 

 

The Giaguaro V1 Gara and the V1-S, the protagonists of EICMA

Two luxury models, the Giaguaro V1 Gara and the V1-S, will be chosen for this unique occasion for the brand. Attendees will be able to appreciate and discover, first-hand, every detail of the company’s two most significant models. 

 

Soriano Motori is synonymous with mobility, sustainability and style, a pioneer in the innovation and development of EV motorcycles. The Giaguaro, in all its versions, is the only electric model with a gearbox to give the same sensations offered by combustion motorcycles. A real revolution in the sector that no one has dared to do so far. Soriano Motori has overcome all adversities after its foundation in the middle of the pandemic and has presented a complete, elegant, innovative product.

 

A fashion collection that brings style and elegance to the motor world

Visitors will discover the first exclusive pieces of Soriano Motori’s fashion collection and luxury models. This collection will meet the needs of the biker world with overalls, helmets, gloves and boots — a complete range with leather as the main protagonist, with jackets, pants, t-shirts, leather boots and caps.

 

In addition, it will cover casual styles and garments intended for men, women and children: shirts and t-shirts, pants, sports jackets, dresses, shoes, underwear or accessories. The collection, made entirely in Italy, will be ready for spring/summer 2022.

 

Marco Antonio Soriano IV, the group’s founder, has just published his first book, Entrepreneur madness, in which he discusses the keys to the emergence of technology in the economy and the best tips for mastering any industry.

Soriano Motori will present the new Giaguaro V1 Gara 2023 at MIMO

Madrid, May 18, 2022 – The four fundamental pillars for which Soriano Motori stands are luxury, technology, style, and lifestyle.

Milan, the world capital of fashion and luxury, will become the ideal setting for a brand with which it shares style and values. The Soriano Giaguaro Gara V1 2023 luxury motorcycle will be the jewel in the crown that will be shown to the public in the Piazza del Duomo, surrounded by art and class.

 

Soriano Motori could not miss the second edition of the Milano Monza Outdoor Motor Show (MIMO), where the best motor firms will meet to show their latest novelties. From June 16 to 19, 2022, more than 60 automotive and motorcycle brands will visit the cities of Milan and Monza.

 

“We are the European future of electric mobility and luxury. Our motorcycles and the universe that surrounds them, such as Soriano fashion, lifestyle, or private clubs, are unique that no one else offers. We want to be a lifestyle reference, not only automotive, and with the steps, we are taking, we are achieving it. Being in MIMO is like being at home,” says Marco Antonio Soriano, founder of the group.

 

The new Giaguaro Gara V1 2023 with better performance

Soriano Motori continues to surprise with the presentation in Milan of the new, innovative Soriano Giaguaro Gara V1 2023, with better performance than its predecessor and the new platform – improved flex duo engine incorporated.

 

In addition to the familiar five gears plus reverse, the new Giaguaro Gara V1 2023 has an advanced water- and air-cooling system since it has an aerodynamically designed radiator on the front and tail. 

 

On the test bench, the motorcycle has reached more than 400 km/h, proving its power and wingspan. Without a doubt, it will be the true queen of the tracks. 

 

From an aesthetic perspective, you will notice the much slimmer sides due to changes in the configuration of the battery system. The best engineers and designers from the United States and Europe have worked hard for months to carry out this great bet.

 

Frank Biela, racing driver, new Soriano Motori ambassador

German racing driver Frank Biela will be Soriano Motori’s ambassador at the Milano Monza Motor Show. The five-time winner of the 24 Hours of Le Mans will accompany the brand during its presentation in the capital of Lombardy.

Biela joins another motor racing personality as an ambassador, the Moto GP runner-up Marco Melandri, who has already accompanied the brand on previous occasions. 

About Soriano Motori

Soriano Motori is an innovative lifestyle company covering the motor, fashion, and exclusive club verticals. Based in Italy and founded in 2020, its main objective is to create a legacy of invention, innovation, and modernization, following in the footsteps of Ricardo Soriano-Scholtz von Hermensdorff, founder of The Soriano-Pedroso SpA in Paris in 1919 and, later, R. Soriano SRL in Madrid in 1939.

Soriano Motori launches a perfume for men

Soriano Motori

Madrid, July XX, 2022 – Soriano Motori continues to innovate and diversify with the creation of a new fragrance for men: “Sweet & Sexy,” which will be available from September 1, 2022, in the brand’s showrooms across the world and on its website www.soriano-fashion.com.

“Our fragrance is designed with care, passion, and ingenuity, giving pleasure to billions worldwide who wear and enjoy perfumes every day, from a fresh-smelling shampoo to an elegant perfume, from a scented candle to freshly washed sheets. Soriano perfume aims to beautify our lives,” says Marco Antonio Soriano, founder of the brand.

 

Fruity aroma with a touch of roses, the essence of “Sweet & Sexy” by Soriano

The Soriano perfume launched this summer of 2022 is a spicy, woody fragrance for the man who enjoys being outdoors. This aromatic and intriguing scent combines the familiar notes of grapefruit, mint, red-orange, and cinnamon with a hint of rose. It is an excellent choice for work and leisure. From a meeting to a dinner party, “Sweet & Sexy” is suitable for any occasion. 

In keeping with the tradition and spirit of the brand, the Soriano Motori fragrance has been created entirely in Europe, specifically in Greece, thanks to the collaboration with the acclaimed luxury firm Carlo Dali. It has branches in Paris, Milan, New York, Dubai, and Athens. 

Luxury and superior standards in creation and technology that keep pace with fashion trends are part of the strict rules of Carlo Dali, a DNA shared with Soriano Motori, always seeking perfection and savoir-faire.

The fragrance will have a starting price between 150 and 250 euros, with an incomparable value and an exceptional online shopping experience, surpassing customer expectations. It will be available on the website www.soriano-fashion.com and in the brand’s showrooms in Milan, New York, and Miami. In addition, they are already working on a women’s perfume that will arrive in winter 2023.

Soriano Motori, a lifestyle preference

The perfume creation thus joins Soriano Motori’s broad diversification of products. The recent announcement of the manufacture of the new 2023 model of the Giaguaro Gara EV motorcycle is complemented by the imminent launch of its fashion collection and the inauguration of its first private clubs. Soriano Motori never stops reinventing itself and satisfying the most demanding needs.

About Soriano Motori

Soriano Motori is an innovative lifestyle company covering the motor, fashion, and exclusive club verticals. Based in Italy and founded in 2020, its main objective is to create a legacy of invention, innovation, and modernization, following in the footsteps of Ricardo Soriano-Scholtz von Hermensdorff, founder of The Soriano-Pedroso SpA in Paris in 1919 and, later, R. Soriano SRL in Madrid in 1939.